ScentAir celebra el Día Nacional del Aroma

Sat Apr 26, 2014

ScentAir: PRESS RELEASE 4.26.14 National Sense of Smell Day


Driving. It’s a daily imperative for the vast majority of us; a function that’s as ingrained into our routines as getting dressed or making breakfast.

In fact, Harvard Medical School once postulated that the average American spends up to 614 hours a year driving. If we spent the same amount of time – almost 12 hours every week – sitting in our living rooms or laying in our beds, we’d want that time to be as comfortable as possible. Right?

Driving is impacted by a lot more than the car in front of you, or the construction on the expressway. Like most other aspects of our daily lives, we have the power to make every one of those hours driving more pleasant and enjoyable – and one simple solution is right in front of (or, between) our eyes.

This coming Saturday, April, 26, is National Sense of Smell Day. While the day may not be circled in red on your calendar, it’s a reminder that smell is one of the most important senses we have.

In honor of this occasion, Ford Motor Company has tapped into the unique expertise of ScentAir, the largest scent marketing company in the world, to help drivers – and your readers – take full advantage of their good ol’ fashioned…olfaction…with the Top 7 Aromas for a More Enjoyable Drive, no matter where they’re going:

Mahogany - The aroma of this durable, tropical tree species comforts the mind, while imbuing a sense of productivity that will help drivers feel more empowered – whether on their commute to work, or simply running to pick up some takeout food.

Ocean - The smell of the ocean not only helps to make every trip feel like a vacation, but the light and soft aroma also brings to mind cleanliness and freshness – two feelings that contribute to a more positive outlook. How does that sound for that stressful drive home?

Vanilla and Sandalwood - The combination of these rich classics will create an environment of warmth and comfort, perfect for an evening drive with that special someone or for a weekend getaway road trip.

Fig - It’s not just the centerpiece of a time-tested cookie, but an ancient delicacy that helps every moment to feel like a journey – an especially useful scent for running errands or other trips that may otherwise seem mundane and tedious .

Basil - From pizza and pasta to summertime drinks, basil never fails to deliver. It’s equally as useful in the car, inspiring the mind to wander for those long holiday drives or lengthy vacation road trips.

Summer Grass - This familiar scent offers a refreshing and invigorating quality that can liven up those drives to the gym, the office or an evening event, when you could use a little boost to stay on your A-game.

Eucalyptus and Mint - The partnership of these stunning, fresh aromas make for a perfect morning drive. Whether it’s a bumper-to-bumper dance with commuters, or cruising through the quiet streets at sunrise, the scents will make for a softer and deeper experience.

Please feel free to contact us with any questions, or if you need more information. 


C/ Velázquez 27, 1º Ext. Izda.

28001 Madrid

+ 34 91 432 17 62



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